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Kodak, the pioneer in digital photography, has launched a new consumer campaign for its customers across India. The campaign is designed to provide the customer with a chance to win an assured gift on the purchase of any Kodak digital cameras. The gift’s are many and are in the form of International holiday, digital cameras, digital frames 100 free prints, extended warranty & cash back. And it gets bigger the ten lucky customers not winning any of the above assured gifts, would get a date with the gorgeous bollywood actor Katrina Kaif.

The campaign will run across all consumer electronic channels, Organized retail stores, Photo & IT specialist outlets including Kodak Express from May 2008. Designed to have access in India the campaign extends it’s reach around 25 cities pan India, including Mumbai.

Speaking on the latest offering brand Ambassador Katrina Kaif said, ‘Its exciting to be part of this new Kodak campaign which is aimed at rewarding the customers & bringing excitement to photography.’

She further added, ‘Kodak is an integral part of Indian photography & is deeply embedded with all our photo memories. Its wonderful to be associated with this brand that has been trusted by me & millions of Indians over the years’

Referring to this initiative, Mr. Ravi Karamcheti, Managing Director &Country Business Manager, Consumer Digital Imaging Group, Kodak India Private Limited Kodak India said, “Kodak believes in creating the best offering for our customers & we are pleased to announce this exciting opportunity for our customers with our brand ambassador Katrina Kaif. Her personification has complete synergy with our brand, as both have a strong universal appeal, style & youth connect. We hope this new initiative will add something special to our customer’s lives as every purchase of Kodak Digital Camera offers a sure reason to smile.”